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News Plus

News Plus

The ‘holy grail’ of data and sport: TEG and Cricket Australia share 16 million fans data to fuel brand deals, merch, tickets, grassroots growth

By Sam Buckingham-Jones - Senior Writer

9 November 2021 4 min read

By Sam Buckingham-Jones - Senior Writer

9 November 2021 4 min read

News

News

Isuzu the new men’s A-League naming rights partner

By Sam Buckingham-Jones - Senior Writer

6 October 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

6 October 2021 1 min read

Deep Dive

Deep Dive

Diversity-first: Football shakeout switches to Gen Z, merges Women and Men into The A-Leagues, creates ‘world class’ in-house digital media and fan platform (and a rich first-party data bank)

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

By Paul McIntyre - Executive Editor

28 September 2021 7 min read

News

News

Leave everything in the pitch: Australian Professional Leagues hires R/GA as lead agency

By Sam Buckingham-Jones - Senior Writer

4 August 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

4 August 2021 2 min read

News Plus

News Plus

Ad-funded SVOD: Rod Prosser unpacks 10ViacomCBS' sports sales strategy, insists paying viewers will not mind 'unintrusive' ads

By Josh McDonnell - Senior Writer

28 July 2021 3 min read

By Josh McDonnell - Senior Writer

28 July 2021 3 min read