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News Analysis

News Analysis

Ace mate: Kia 'pumping' equity into brand, less retail as tennis delivers huge uplift; electric model landing 3x consumer interest over any Kia model launch

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 7 min read

By Sam Buckingham-Jones - Deputy Editor

2 February 2022 7 min read

News

News

Highest ever ad spend: Australian marketers went for broke in 2021, says SMI

By Sam Buckingham-Jones - Deputy Editor

1 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

1 February 2022 2 min read

News

News

Talent crunch deepens across Australia's big media agencies, 500 vacancies, churn rising

By Staff writer

19 January 2022 1 min read

By Staff writer -

19 January 2022 1 min read

Deep Dive

Deep Dive

Mi3's Top 10 Tech stories of 2021: Stack wars, tracking armageddon and explosive allegations that Google and Facebook colluded to rig the ad market

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

7 December 2021 4 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

7 December 2021 4 min read

Deep Dive

Deep Dive

How expat Ben Liebmann, $700m MasterChef licensing architect, ended up COO at the world’s best restaurant, tasked with scaling Noma through creativity, media; streaming platforms now coming back for seconds

By Paul McIntyre & Brendan Coyne

29 November 2021 8 min read

By Paul McIntyre & Brendan Coyne -

29 November 2021 8 min read

News Plus

News Plus

Publicis Groupe's $200m deal for local retailer media platform Citrus triggers tech investors; indie grocer Supabarn backs local Brandcrush to digitise media assets

By Sam Buckingham-Jones - Senior Writer

29 November 2021 3 min read

By Sam Buckingham-Jones - Senior Writer

29 November 2021 3 min read

Three horse post-cookie race: LiveRamp, Trade Desk, ID5 scramble for alt ID supremacy as Australia's publishers build walled gardens, fear being gamed again on audience data by agencies, adtech

By Sam Buckingham-Jones & Brendan Coyne

29 November 2021 6 min read

By Sam Buckingham-Jones & Brendan Coyne -

29 November 2021 6 min read

Mi3’s post-cookies, post-privacy industry report card: How 35 of Australia’s sharpest marketers, publishers, agencies and tech firms are charting the unknown

By Brendan Coyne - Editor

23 November 2021 3 min read

By Brendan Coyne - Editor

23 November 2021 3 min read

News

News

Audience360 secures Mozo first party data deal

By Sam Buckingham-Jones - Senior Writer

22 November 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

22 November 2021 2 min read

Deep Dive

Deep Dive

Behavioural economics? What 23 fierce auto rivals did together to make 3 million car owners do something they didn’t want to

By Paul McIntyre and Sam Buckingham-Jones

22 November 2021 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

22 November 2021 6 min read