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Deep Dive

ANZ CMO Sweta Mehra: ‘Taking a demotion the best thing I’ve ever done’, how to bridge tech-brand skills gap to stay ahead; martech shake-up paying off, personalisation powering conversions

By Paul McIntyre & Brendan Coyne

18 July 2022 6 min read

By Paul McIntyre & Brendan Coyne -

18 July 2022 6 min read

Industry Contributor

Rethinking cross-channel measurement: It’s time to stop chasing digital vanity metrics – and think bigger than CPMs

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

By Lauren Deighton - Director, Media Partnerships, Ampel

13 July 2022 5 min read

News

Netflix names Microsoft as tech, sales partner for ad-supported subscription tier

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

By Sam Buckingham-Jones - Deputy Editor

13 July 2022 3 min read

News Plus

'Synthetic' audiences, panels and IDs coming; Big Tech, global advertisers align on cross media measurement – ‘No future for panel-only solutions’ but broadcasters holding out

By Sam Buckingham-Jones & Paul McIntyre

13 July 2022 7 min read

By Sam Buckingham-Jones & Paul McIntyre -

13 July 2022 7 min read

Industry Contributor

Part Two: The marketers-only master cookie update – Google may delay third-party cookie crunch with no clear replacement; the winners, losers plus key takeouts, no regrets actions for marketers

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

By Willem Paling, Director of Product, CX & Personalisation - Luxury Escapes

12 July 2022 6 min read

Deep Dive

Everything is awesome: Aussie expat Nicole Taylor on leading Lego’s 400-strong in-house agency, global agency partner review, content factory booming, indies delivering best ideas

By Paul McIntyre and Sam Buckingham-Jones

11 July 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

11 July 2022 6 min read

News Plus

Ritson: ‘Most scary and remarkable bit of data I’ve ever seen’ – brands, marketers wasting 25% of budgets on loose and lazy briefs, remain delusional on how good they are

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

By Paul McIntyre - Executive Editor

6 July 2022 6 min read

Industry Contributor

Human v machine intelligence: Google has made its biggest change to Google Ads since… ever?

By Gary Nissim - Managing Director, Indago Digital

4 July 2022 4 min read

By Gary Nissim - Managing Director, Indago Digital

4 July 2022 4 min read

News

Audience Precision unveils new media planning, strategy platform, claims 3x productivity boost over agencies

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

By Sam Buckingham-Jones - Deputy Editor

4 July 2022 4 min read

Deep Dive

Toyota’s ‘humility’ challenge and big fix: An Australian brand makeover expands across 17 Asian markets to tackle next gen perceptions that rivals are snappier, louder, more innovative on mobility’s future

By Paul McIntyre and Sam Buckingham-Jones

3 July 2022 7 min read

By Paul McIntyre and Sam Buckingham-Jones -

3 July 2022 7 min read