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'Templated marketing automation, narrow algorithms crimping growth': Archibald Williams says brands, social platforms and streamers going too narrow, poor segmentation holing personalisation at scale

By Brendan Coyne - Editor

3 October 2022 3 min read

By Brendan Coyne - Editor

3 October 2022 3 min read

Industry Contributor

Industry Contributor

Duplicity in our target audience, data collection and multiple profiles: The new challenge for marketers taking on Gen Z

By Kiranpreet Kaur - Managing Director, Archibald Williams

27 September 2022 3 min read

By Kiranpreet Kaur - Managing Director, Archibald Williams

27 September 2022 3 min read

News

News

Kiranpreet Kaur made Managing Director at Archibald Williams

By Staff writer

10 June 2022 2 min read

By Staff writer -

10 June 2022 2 min read