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Deep Dive

Deep Dive

Mi3's top marketing stories of 2022: Shopper data bonanza; culling legacy marketing capability; post-Covid loyalty boom and a swing back to creativity over digital 'horsehit'

By Paul McIntyre & Brendan Coyne

5 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

5 December 2022 6 min read

News Plus

News Plus

‘Confident’ Foxtel blasts rivals’ ad loads, frequency capping, confirms Binge ad play, chasing 5m subscribers, hints at Glass uber platform, commits to 60% emissions reduction by 2030, News Corp data integration

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

By Sam Buckingham-Jones - Deputy Editor

21 October 2022 6 min read

News Plus

News Plus

Westpac to axe up to 90 marketing staff as $8bn cost cuts bite, though agencies may gain

By Brendan Coyne & Paul McIntyre

16 February 2022 3 min read

By Brendan Coyne & Paul McIntyre -

16 February 2022 3 min read

News

News

Westpac names new Chief Brand & Marketing Officer

By Sam Buckingham-Jones - Senior Writer

16 August 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

16 August 2021 1 min read