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Deep Dive

Deep Dive

Mi3's top media stories of 2022: The rise of retailer media, the race for attention metrics, BVOD frequency fails, countermeasures, Netflix noise – and who’s got the biggest identity graph

By Paul McIntyre & Brendan Coyne

7 December 2022 6 min read

By Paul McIntyre & Brendan Coyne -

7 December 2022 6 min read

Deep Dive

Deep Dive

Beyond retailer media: $3.9bn ‘owned’ media wave coming; Coles, Metcash, Endeavour, Bunnings, JB Hi-Fi, David Jones, JB Sports, Priceline, Telstra, Commbank, ANZ, 7-Eleven, Ampol; Power shift from merchandise to marketing; loyalty big winner

By Paul McIntyre & Brendan Coyne

24 October 2022 9 min read

By Paul McIntyre & Brendan Coyne -

24 October 2022 9 min read

Deep Dive

Deep Dive

Mi3's Top 20 marketing stories for 2021 - from mental availability to attention, ESOV, creativity, econometrics, ESG, start-ups and beyond

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones

6 December 2021 7 min read

By Paul McIntyre, Brendan Coyne & Sam Buckingham-Jones -

6 December 2021 7 min read

Deep Dive

Deep Dive

Back from the dead: Ampol brand chief on $160m rebuild of retro-cool icon tracking ahead of forecast; connecting with Gen Z, going large on Australiana and how emotion is working

By Paul McIntyre & Brendan Coyne

9 August 2021 5 min read

By Paul McIntyre & Brendan Coyne -

9 August 2021 5 min read

Deep Dive

Deep Dive

Part Two: Singo on Harold Mitchell’s 'salesmanship and bullshit', working for both sides of politics and why landing KFC changed everything for the Australian empire (before crumbling)

By Paul McIntyre - Executive Editor

13 July 2021 4 min read

By Paul McIntyre - Executive Editor

13 July 2021 4 min read

News Plus

News Plus

Dentsu's performance group iProspect joins agency flight up and down the marketing funnel after Vizeum merger

By Josh McDonnell - Senior Writer

16 March 2021 2 min read

By Josh McDonnell - Senior Writer

16 March 2021 2 min read