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Deep Dive

Appocalypse now: How Apple’s iOS tracking cull hits data governance, tech stacks, targeting and the $200bn mobile ad market

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

By Paul McIntyre - Executive Editor

3 August 2020 6 min read

Opinion

Mi3's Top 20 for 2019: Who and what the smart crowd read and rated

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

By Paul McIntyrte - Executive Editor

8 December 2019 6 min read

The Deep Dive

Maccas bullish on media, lifts spending, doubles media ROI, discovers creative accounts for up to 70%

By Paul McIntyre - Executive Editor

4 November 2019 6 min read

By Paul McIntyre - Executive Editor

4 November 2019 6 min read

Industry Contributor

It’s a fine line between creepy and valued experiences

By Jo Gaines, AVP Salesforce Data & Audiences - Salesforce

16 September 2019 3 min read

By Jo Gaines, AVP Salesforce Data & Audiences - Salesforce

16 September 2019 3 min read

Industry Contributor

Dump the single channel sell job - it's pointless and self-serving

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

By Lou Barrett, Managing Director, National Sales - News Corp Australia

26 August 2019 2 min read

Market Voice

It’s weird: streaming services are boosting demand for cinema’s big screens

By Guy Burbidge, Managing Director - Val Morgan Cinema

19 August 2019 3 min read

By Guy Burbidge, Managing Director - Val Morgan Cinema

19 August 2019 3 min read

Industry Contributor

Study: Less frequency more effective for online ads

By Paul McIntyre - Executive Editor

28 July 2019 1 min read

By Paul McIntyre - Executive Editor

28 July 2019 1 min read

The Deep Dive

Samsung’s Beau Curtis: adtech ROI often underwhelming despite “time, effort and investment”

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

By Paul McIntyre - Executive Editor

8 July 2019 5 min read

The Deep Dive

Kroon, Stephenson, Gallagher challenge PwC's Justin Papps on media forecasts

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

By Paul McIntyre - Executive Editor

23 June 2019 6 min read

Industry Contributor

Connected TV taking search and social budgets

By Paul McIntyre - Executive Editor

6 May 2019 2 min read

By Paul McIntyre - Executive Editor

6 May 2019 2 min read