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Deep Dive

Deep Dive

NRMA brand turnaround: Why Brent Smart, The Monkeys won 2021 Grand Effie; Brand Finance puts $300m lift on brand value after four years diverting 70% of budget from retail, tactics

By Paul McIntyre and Sam Buckingham-Jones

15 November 2021 8 min read

By Paul McIntyre and Sam Buckingham-Jones -

15 November 2021 8 min read

News Analysis

News Analysis

Creative tension: Virgin Australia appoints Special Group; Qantas taps Accenture’s The Monkeys as airlines prepare for comeback marketing battle in early new year

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

By Paul McIntyre - Executive Editor

9 November 2021 4 min read

News Plus

News Plus

Unilever, IPG, Optus, Suncorp join Australian brands' pledge to eradicate stereotypes in advertising after years 'navel gazing and round tabling purpose'

By Danielle Long - Contributing Editor

8 November 2021 2 min read

By Danielle Long - Contributing Editor

8 November 2021 2 min read

Deep Dive

Deep Dive

IAG CMO Brent Smart heads NRMA-backed digital-first insurance start-up Rollin': Creativity, distinctive branding, growth culture ‘baked in from the start’

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

By Paul McIntyre - Executive Editor

3 November 2021 7 min read

News

News

The Monkeys add 10 new creatives to roster

By Sam Buckingham-Jones - Senior Writer

2 November 2021 1 min read

By Sam Buckingham-Jones - Senior Writer

2 November 2021 1 min read

News Plus

News Plus

Don’t call it dynamic creative: Hogarth and GroupM launch global content hubs, predict 50% of creative will be personalised by 2025, bid to counter S4

By Brendan Coyne - Editor

27 October 2021 4 min read

By Brendan Coyne - Editor

27 October 2021 4 min read

News Plus

News Plus

IAG CMO Brent Smart says Help here for long-term, going national after NRMA dominates Effies, Monkeys clean up

By Brendan Coyne - Editor

20 October 2021 2 min read

By Brendan Coyne - Editor

20 October 2021 2 min read

News

News

The TikTok dance teaching self-defence to young women

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

By Sam Buckingham-Jones - Senior Writer

11 October 2021 2 min read

News Plus

News Plus

Ex-Telstra, Commbank, Foxtel CMO Mark Buckman to become OzTam TV ratings chair; Seven boss James Warburton flags return in board shake-up

By Paul McIntyre - Executive Editor

6 October 2021 3 min read

By Paul McIntyre - Executive Editor

6 October 2021 3 min read

News Plus

News Plus

Tech neutral, no media: Capgemini eyes Accenture Interactive, Deloitte Digital, agency networks in CMO-CIO budget crossover; $33m creative-data agency acquisition The Works already driving growth

By Paul McIntyre & Brendan Coyne

5 October 2021 4 min read

By Paul McIntyre & Brendan Coyne -

5 October 2021 4 min read