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News Plus

Empire strikes back: Nielsen announces new digital ad measurement system, data deal with Flybuys; Hints at audience measurement fight after IAB deal loss

By Sam Buckingham-Jones & Paul McIntyre

8 March 2022 4 min read

By Sam Buckingham-Jones & Paul McIntyre -

8 March 2022 4 min read

IWD Special

Challenging societal norms with hotness: The bimbos and flappers are roaring through the twenties, exploding on TikTok, blowing up fempowerment

By Nicky Bryson - Principal: Sayers Brand Momentum | Scholar, The Marketing Academy

7 March 2022 5 min read

By Nicky Bryson - Principal: Sayers Brand Momentum | Scholar, The Marketing Academy

7 March 2022 5 min read

IWD Special

If agencies don't walk the talk on diversity, they'll be left with second rate staff – or worse

By Renée Hyde – Managing Director, Howatson+Company

7 March 2022 5 min read

By Renée Hyde – Managing Director, Howatson+Company -

7 March 2022 5 min read

News Plus

Kaimera signs up to Karen Nelson-Field’s attention planning platform in bid to reward better CX, engagement

By Brendan Coyne - Editor

2 March 2022 2 min read

By Brendan Coyne - Editor

2 March 2022 2 min read

News

Telstra CMO's $250m warning: Commit to our carbon targets or get flicked; agency bosses question big brand commitment to clean and pricey versus cheap and dirty

By Sam Buckingham-Jones & Brendan Coyne

2 March 2022 5 min read

By Sam Buckingham-Jones & Brendan Coyne -

2 March 2022 5 min read

News Plus

Coles Media no Woolies’ Cartology copycat painted red, as Paul Brooks swaps Nine to head unit, predicts retailer media will exceed $1bn market by 2025

By Paul McIntyre & Brendan Coyne

28 February 2022 4 min read

By Paul McIntyre & Brendan Coyne -

28 February 2022 4 min read

News

Pitching last year cost agencies $100k a pop, are hidden costs rising? Agencies and marketers urged to benchmark

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

By Sam Buckingham-Jones - Deputy Editor

28 February 2022 2 min read

Deep Dive

Tourism Australia CMO Susan Coghill: Search volumes up 160%; Times Square, Piccadilly Circus billboards spearhead Oz ad blitz; Local CX, unique ID trial expands to UK, Singapore for post-cookie travel crunch

By Paul McIntyre and Sam Buckingham-Jones

28 February 2022 6 min read

By Paul McIntyre and Sam Buckingham-Jones -

28 February 2022 6 min read

Market Voice

The ‘360-degree view of the customer’ has failed - it’s time to move on

By Naomi Ko - Senior Product Marketing Manager, SAP Customer Experience | Partner Content

22 February 2022 3 min read

By Naomi Ko - Senior Product Marketing Manager, SAP Customer Experience | Partner Content

22 February 2022 3 min read

News Plus

Performance agency boss: ‘More brands are asking about ESG, where they should direct media investment’, but advertisers warned it cuts both ways

By Brendan Coyne - Editor

21 February 2022 2 min read

By Brendan Coyne - Editor

21 February 2022 2 min read