Ryvalmedia wins $8m media account for accounting tech firm MYOB

News 6 May 2021 - 1 min read

Ryvalmedia wins $8m media account for accounting tech firm MYOB

By Josh McDonnell - Senior Writer

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags: Ryvalmedia Simon Ryan MYOB Indie media agencies

Ryvalmedia has been appointed as the media agency of record for accounting technology business MYOB Australia, winning the $8m account in a closed pitch.

What you need to know:

Simon Ryan's indie media agency Ryvalmedia has won the media account for MYOB
The account is worth $8m and was won by the agency after a close pitch

Ryvalmedia has been appointed as the media agency of record for accounting technology business MYOB Australia.

The account is said to be valued at $8m and was won by the indie agency after a closed pitch.

The remit and scope of work will include media strategy and partnerships, planning, and buying, with the appointment, formally commencing from this month.

"It is a privilege to partner and provide future-thinking platform solutions for advanced businesses and new or emerging SME's alike, in a time when transformative disruption is creating unprecedented opportunities," Ryvalmedia, Managing Director Joseph Pardillo, said.

"Partnering with MYOB, who is a key foundation for any company to help manage their growth and overall business operations, is both exciting and extremely rewarding".