UnLtd launches FMCG brand, backed by media and creative industry leaders

News 14 Oct 2020 - 2 min read

UnLtd launches FMCG brand, backed by media and creative industry leaders

By Press release

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The Australian media and creative industry announced today the launch of a public facing FMCG business, Little Colossus. Launching with a hot and cold tea range, the product will commence distribution in Q1 2021.

Little Colossus will be 100% owned by the industry’s social purpose organisation, UnLtd, with proceeds directed towards improving the mental health of young Australians.

Little Colossus has commenced building a significant partner ecosystem and a Board of Directors with the skills and experiences to support the creation, marketing and distribution of consumer products.

The Board is chaired by Kerry McCabe, Founder of UnLtd and CEO of AthletesVoice, and consists of high calibre experts from the media and marketing industry, as well as successful entrepreneurs and social purpose experts.

UnLtd has appointed Jenni Hayward, previously Head of Events at UnLtd as the General Manager of Little Colossus.

Little Colossus corporate partners, in addition to those represented by Directors, include OMD as media agency partner, The Monkeys as creative partner, Maud as branding and design partner, One Green Bean as PR and communications partner, We Are Social as social media partner, FJORD as CX partner, Accenture Interactive as technology partner, Venture Consulting as strategy partner and Allen & Overy as legal partner.