10 Play extends unified app experience across more platforms

News 5 Oct 2020 - 1 min read

10 Play extends unified app experience across more platforms

By Press release - Network 10

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Network 10’s broadcast video on-demand platform (BVOD), 10 Play, has continued the roll out of its unified app experience on connected TVs with the new platform now available on Apple TV, Amazon’s FireTV and FireTV Stick Lite and Android TV.

The new app platform improves the audience experience on 10 Play and, with compulsory login, it also sharpens the data opportunities across the platform and increases its addressable footprint for advertisers.

Network 10’s General Manager – Digital, Liz Baldwin, said: “Streaming continues to be a priority for 10 ViacomCBS as more and more people extend their consumption choices to include digital platforms, an area in which we continue to invest.

“The roll out and unification of the new 10 Play app across Apple TV, Amazon’s FireTV and FireTV Stick Lite and Android TV enables us to continue creating deeper relationships with our audience. We’re seeing it in the numbers.”

The latest roll out follows the launch of the app experience on Telstra TV in May this year. The improved audience experience of the app saw total video consumption jump 63% and total visits grow 14% on the Telstra TV platform.

Liz continued: “We are well on-track to have the new 10 Play app achieve extensive connected TV coverage by the end of this month and I couldn’t be more excited.”

The new app includes the Australian-first Premium Pause ad product which offers advertisers an innovative, immersive and non-intrusive way to engage with audiences with key brand messages on BVOD.