Weber signs first-time partnership with the NRL State of Origin

News 28 Sep 2020 - 1 min read

Weber signs first-time partnership with the NRL State of Origin

By Press release - Weber and Publicis

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BBQ brand Weber has signed on to become an official partner of the NRL State of Origin in 2020, a first for the brand.

The competition, which is usually played in the winter months, has been moved to November this year – a key sales period for Weber Stores. The partnership will focus on driving brand awareness and footfall to Weber Stores across the country.

Weber, a long-standing client of Publicis Groupe’s Starcom Adelaide, enlisted Publicis Sport & Entertainment to broker the deal which incorporates a mix of digital rights, IP usage, access to both current players and legends of the game, as well as access to NRL.com.

Publicis Sport & Entertainment will also manage the partnership from end-to-end, including campaign development and creative, social amplification, and project management. Starcom will manage media.

Weber will be the first Official BBQ Partner of the NRL State of Origin. It will also mark the first local sports sponsorship for the brand which launched in Australia in 1978.