10 All Access SVOD service to rebrand as Paramount+, announces new line-up of shows

News 21 Sep 2020 - 1 min read

10 All Access SVOD service to rebrand as Paramount+, announces new line-up of shows

By Press release - ViacomCBS Networks Australia

Market Voice 3 min read

Retail media: Key lessons to avoid repeating programmatic ‘gold rush’ mistakes, hollowing out brand budgets

By Rory Heffernan - Chief Executive Officer, Atomic 212º | Partner Content

Retail media’s rise comes as marketers are being told to do even more with even less, says Atomic 212º Chief Executive Officer, Rory Heffernan, and puts brand budgets under further pressure.

Market Voice 4 min read

Airports are back bigger and better: why they are the next frontier for incredibly human brand connection

By Jemma Enright - General Manager, Airport, JCDecaux ANZ | Partner Content

In the next 5 years, brands will be reaching 85m passengers a year in the transformed terminals of Sydney, Adelaide, and Perth airports. That’s a massive opportunity to engage an emotionally charged audience in a context of curiosity and discovery, says JCDecaux’s Jemma Enright.

Market Voice 3 min read

The best relationships are personal – regional strategies should be too

By Phil Leyshon - Director of Digital, ACM | Partner Content

Mi3 sat down with ACM Director of Digital Phil Leyshon to discuss how first party data and enriched targeting is bringing brands closer to the regions – and notching upwards of 30 per cent growth.

Tags:

ViacomCBS Australia & New Zealand today announced its subscription video on-demand (SVOD) and live streaming service, 10 All Access, will be rebranded as Paramount+ in 2021.

ViacomCBS global subscription video on-demand services will also be named Paramount+.

ViacomCBS also revealed plans for three new original series for Paramount+ in Australia. Lioness, a spy drama created by Taylor Sheridan (“Yellowstone”) with Sheridan, Jill Wagner, David Glasser, David Hutkin, and Bob Yari set to executive produce.

Based on a real CIA program, Lioness follows a young Marine recruited to befriend the daughter of a terrorist to bring the organization down from within. The series will mark the first original for Paramount Television on the service.

Paramount+ will be the exclusive home of Showtime premieres, including the hour-long drama First Ladies.

It has been reported that rival SVOD service Stan, owned by Nine, will eventually lose the rights to existing programming from Showtime as well, with ViacomCBS looking to make its extensive catalogue of shows available through Paramount+.