SCA extends long-term partnership with charities Beyond Blue and The Smith Family

News 17 Aug 2020 - 2 min read

SCA extends long-term partnership with charities Beyond Blue and The Smith Family

By Press release

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SCA has announced that it will extend its two year partnership with its exclusive charities Beyond Blue and The Smith Family for an additional six months until 30 June 2021.

To date, SCA has provided more than $64 million in community service announcement (CSA) airtime across its television, radio and digital suite of assets to the charities, as well as providing brand research, creative brainstorming sessions, promotional experiences and on-air content support across the Hit and Triple M networks.

SCA team members from around the country have shared their skills and time to implement activations, creating CSAs, participating in work experience programs and fundraising activities.

SCA CEO, Grant Blackley, said: “SCA has built very strong relationships with both charities during this time and have had a major impact on the awareness and support of Beyond Blue and The Smith Family. Due to COVID-19, we have made the decision to extend both partnerships for a further six months. We are committed to our corporate social responsibility and look forward to continuing our relationship with both charities as they navigate through the pandemic and beyond.”