Dell, eBay and Mitsubishi back Network 10's unified app strategy

News 25 May 2020 - 2 min read

Dell, eBay and Mitsubishi back Network 10's unified app strategy

By Press release - Network 10

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Network 10 has launched the first phase of its unified app strategy with a new 10 Play experience available for users and advertisers on Telstra TV.

The new platform simplifies the design, development and content delivery on 10 Play, re-imagining the interface for users and ensuring a smoother, faster content delivery experience.

Dell, eBay and Mitsubishi have come on board as launch partners on the new platform, which also introduces high-impact advertising products, including an innovative Premium Pause ad product, beyond pre and mid-roll ads that offers brands high impact opportunities in non-intrusive moments.

The new platform is underpinned by You.i TV’s Engine One platform. You.i TV is a leader in premium software development tools for addressing cross-platform app development.

Network 10’s general manager – digital, Liz Baldwin, said: “The launch of our new 10 Play app on Telstra TV is a significant milestone in our streaming strategy as we continue to enhance and invest in the technology and content of our streaming products. With a compulsory login feature, the new platform will also provide further scale to our data and targeting capabilities.

“This is just the first step. Over the coming months, we will continue to roll out the platform on Android TV, Samsung and tvOS with a fully consistent, high fidelity, app experience across all devices live by the end of the year.”