Specialist retirement funding provider Household Capital has launched its first-ever integrated brand campaign, created by independent agency The Royals. 

The campaign aims to make Household Capital synonymous with access to home equity, enabling retirees to use the wealth built up in their home to improve their retirement funding and live the lifestyle they want – all prompting people to ask: “What are you doing with your Household Capital?”

After a successful Series B capital raising, Household Capital CMO Mario Garrido said the new campaign will help supercharge the company’s plans to deliver $1 trillion of home equity funding into the Australian retirement system. 

Garrido said: “Australian retirees have worked hard and built wealth in their home, making the home the best place to live and the right way to fund retirement. Our role is to support Australians in accessing their wealth and give them confidence in retirement.  We hope this campaign helps people realise that they have options and can be confident by celebrating the love Australians have always had for their homes.”