SCA launches new daily new program The Briefing
Southern Cross Austereo today announced further investment into its news on demand offering with a brand-new daily news show - The Briefing.
The Briefing will be delivered by a line-up of some of the nation’s most talented and respected journalists, led by Tom Tilley and rolling co-hosts Annika Smethurst, Jan Fran and Jamila Rizvi.
This award-winning team has interviewed some of Australia’s and the world’s biggest personalities, they are known for their own unique styles and opinions when it comes to news and current affairs.
Available weekday mornings, The Briefing will cover three to four of the biggest news stories over the past 24 hours, in under 20 minutes. Tilley and his co-hosts will select one of these stories to ‘brief’ the audience with in-depth interviews.
SCA Chief Content Officer, Dave Cameron, said: “Access to trusted news on demand is needed now more than ever before, there’s a huge demand for credible information and familiar voices in an uncertain world. At SCA, we are constantly working to create bespoke content for our audiences and we are proud to be able to collaborate with some of Australia’s best journalists to deliver one of the most credible news on demand products in the market.”