Lego Masters has highest rating reality TV premiere of 2020, reveals major sponsors
Nine's reality show Lego Masters has returned for its second season, notching up the highest reality show debut of 2020.
The show had a national average audience of 1.674 million (Metro: 1.239 million / Regional: 435,000). Its return was down slightly on its metro audience figures for 2019, which drew 1.372 million metro viewers.
Nine has also named its major commercial partners for the return of Lego Masters, including Wonder, Honda and Kmart.
Nine’s Director of Powered, Liana Dubois said: “Lego Masters was a breakout smash hit for families across Australia and we are thrilled to have brand-new partners joining us, along with returning partners that have come back to play with us for another year.
“As we saw in last year’s series, Lego transcends all age demographics from the young to the old and every age in between. We are more excited than ever to help our partners build solutions that will capitalise on the inter-generational power of the Lego brand.”