Australasia’s largest independent public relations agency, thrive pr + communications, has launched a new division, Thrive Media, made up of a collective of Australian and New Zealander specialist journalists, editors, creatives and content producers.

Thrive Media delivers a ‘pop up’ or ‘always on’ media unit for brands with a specially assembled team based on the client brief. It has been established in response to COVID-19 and will help brands find and tell their stories at this unprecedented time.

It will be directed by two of Thrive’s recent recruits, Snezna Kerekovic, former PPR COO and Health Director at Edelman who joined Thrive in February as Chief Strategy Director, and Georgia Bainbridge, who returned to Thrive in a newly created role as Business Director of Integration and Social.

Georgia spent the last ten years at Dentsu Aegis Network, most recently as General Manager of Content and Social at Haystac.