Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 5 Aug 2019 - 3 min read

Diversity and mental health dominate TV and the advertising industry

By Lindsay Bennett - Corporate Communications Manager - DDB

There were few topics that dominated this year’s Advertising Week APAC like diversity and mental health. Even during panels...

Industry Contributor 5 Aug 2019 - 4 min read

Will you still do a cheese plate on Fridays? Ways not to stuff a merger

By Rochelle Burbury - Principal - Third Avenue

Mergers ain’t easy – as the adscape can perennially attest. But agencies and media owners are getting better at what makes a...

Industry Contributor 5 Aug 2019 - 1 min read

PlayersVoice CMO: Shared values critical to successful media partnerships

By Richard McGowan - Managing Director - RMG Communications

A focus on shared values is one of the most critical ingredients to successful media partnerships, according to a panel...

Industry Contributor 5 Aug 2019 - 4 min read

Guzman Y Gomez CMO: Influencer marketing absolutely shifts the dial

By Andrea Sophocleous - Communications Consultant

“Influencer marketing fundamentally shifts the dial,” said Guzman Y Gomez CMO Lara Thom. “The day Maccas works out that...

Industry Contributor 5 Aug 2019 - 2 min read