Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 26 Aug 2019 - 2 min read

Why the Viacom-CBS merger is a game changer - really

By Professor Karen Nelson-Field, Executive Director - University of Adelaide, Centre For Amplified Intelligence

Mark my words. This merger will change our industry. Finally we have a media business that can combine major reach AND...

Industry Contributor 26 Aug 2019 - 2 min read

Journalism makes a pivot to positivity - the public wants it, marketing take note

By Jane Waterhouse, General Manager - Story54

When targeting the lucrative and influential female market I have lived and financially died learning how hard it is to...

Industry Contributor 26 Aug 2019 - 2 min read

Let's be clear - leadership is not digital capability

By Nicole McInnes, CMO - OVO, Dell, Pandora, eHarmony

We have elevated digital behaviour change to such a height that we’ve made it the sum total of who our customers and staff...

Industry Contributor 26 Aug 2019 - 2 min read

Dump the single channel sell job - it's pointless and self-serving

By Lou Barrett, Managing Director, National Sales - News Corp Australia

I couldn’t agree more with Ritson. The constant debate about digital versus print or television versus digital is pointless...

Industry Contributor 26 Aug 2019 - 2 min read

US companies just recut their role beyond profit - now the customer experts have to step up

By Nicola Mansfield, Managing Director - Interbrand

America’s top CEOs have rewritten their job descriptions in response to backlash on traditional corporate practices. They...

Industry Contributor 26 Aug 2019 - 2 min read

Business leaders admit: We don't get brands

By Sophie Madden, CEO - Media Federation of Australia

The power of brands to deliver long-term value and growth is under threat, according to the IPA, but this shouldn’t surprise...

Industry Contributor 26 Aug 2019 - 2 min read

The next year for marketers, media and agencies is rather bleak...unless

By Sunita Gloster, Chief Customer Officer - WPP AUNZ

Despite the emphatic case for long-term brand building being waged by marketers and academics, the bellwethers that surround...

Industry Contributor 19 Aug 2019 - 2 min read

CMO tenure is still heading south - is marketing losing its value and purpose?

By Nikki Warburton, CMO

It is a collective responsibility of the C-Suite to educate themselves on long term sustainable customer growth versus knee...

Industry Contributor 19 Aug 2019 - 2 min read

Mark Ritson's brutal takedown of CMOs only half right?

By Sunita Gloster, Chief Customer Officer

Mark Ritson is brutal and very much on brand. Of course he’s right. You'd be brave to suggest he wasn’t. But perhaps only...