Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 3 Feb 2020 - 2 min read

Tech giants pour into Super Bowl ads - brands still need big event TV

By Josh McDonnell, Senior Writer

Despite a decline in Super Bowl's traditional TV audiences, ad prices remain high and inventory continues to sell out in...

Industry Contributor 27 Jan 2020 - 2 min read

Disney says it doesn’t need data to make great shows

By Liana Dubois, Director of Powered

While the Netflix versus Disney data versus creativity stoush is fun there are real lessons here for everyone in media and...

Industry Contributor 27 Jan 2020 - 2 min read

Oh Crap, Amazon: Where to (and what) next for retailers?

By Emma Lo Russo, CEO and co-founder - Digivizer

Retailers shuttering stores continues a trend fuelled by low wage growth, international competition, an arguably stagnant...

Industry Contributor 27 Jan 2020 - 2 min read

Independents Day - industry flux and upheaval a global opportunity

By Brett Dawson, CEO - Bohemia

When W+K speaks, we should all listen.

And W+K has spoken, in the form of David Luhr, who told the Worldwide Partners CoLab...

Industry Contributor 27 Jan 2020 -

Women’s sport: The conversation needs to shift from equal pay, to equal marketing

By Bianca Wallis, National Director of Content - Publicis Media ANZ

Growing up playing sport, on a few occasions I was lucky enough to have been judged on my ability rather than my gender. I...

Industry Contributor 16 Jan 2020 - 2 min read

Personalisation: the most important marketing trend of the century?

By Ben Willee, GM and Media Director - Spinach Advertising

Personalisation when done poorly can be creepier than a clown in the forest late at night, but that shouldn’t mean we stay...

Industry Contributor 14 Jan 2020 - 4 min read

Data ownership legislation probably won’t protect children

By Teresa Davis, Associate Professor, Marketing - University of Sydney Business School

With the FTC investigating YouTube’s harvesting of children’s data, marketers must urgently understand where to draw the...

Industry Contributor 14 Jan 2020 - 4 min read

What the f**k is data driven creativitiy?

By James Proctor, Creative Director - One Small Step Collective

We all understand data driven marketers but what about the data driven creatives? What happens with an unholy alliance...

Industry Contributor 14 Jan 2020 - 2 min read

We need more marketers with data science skills - right now

By Suryabala Shenbagamurthy, Performance Manager - Ikon Communications

For all the talk of data-driven marketing, few are actually doing it. The problem is not raw resource, but marketers'...