Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 30 Sep 2020 - 3 min read

How work became an inescapable digital hellhole: a strategist breaks it down

By Caitlin Lloyd, National Head of Strategy - Tribal

Facebook’s mission is to bring the world together. Slack promised us they’d kill email. So, what went wrong?

Who hasn’t...

Industry Contributor 30 Sep 2020 - 2 min read

Web browsers vs new independent gatekeepers: the emerging ad challenge

By Colin Barnard, Commercial Director - Criteo ANZ

Believe it or not, we all have a relationship with browsers and they know us more than most people think. Anyone who has...

Industry Contributor 23 Sep 2020 - 2 min read

Creativity: US has the Superbowl, the UK has Christmas; Nine will have to pump hard to land the State of Originality

By Tara Ford, Chief Creative Officer - DDB Sydney

The US has the Super Bowl. The UK has Christmas. Those golden moments when people are actually open and willing and, dare I...

Industry Contributor 23 Sep 2020 - 4 min read

Nine Upfronts: slick and quick - tech and data a focus but constraints hover over content slate

By Claire Butterworth, Chief Investment Officer - MediaCom

Nine’s M&A strategy in recent years has resulted in a multi-platform offering which is centred around their innovation and...

Industry Contributor 16 Sep 2020 - 3 min read

Breaking silos: the volatile path to converged advertising platforms

By Mark Serhan, Senior Account Director

The digital ad market in Australia has grown from $35 million in 1999 to $9.4 billion today* but the need to reach key...

Industry Contributor 16 Sep 2020 - 4 min read

We can’t avoid risk but can flick self-reported Net Promoter Scores, tracking studies and surf chaos

By Tom Donald, Sydney Head of Strategy - The Royals

Why do we keep trying to predict and control the future, over and over? Because, as hairless chimpanzees sitting on the...

Industry Contributor 10 Sep 2020 - 5 min read

Appocalypse not now: the latest on Apple's delay to major user tracking changes

By Chris Brinkworth, Principal Owner - SynergyStack Australia

So why the about-turn from Apple? I canvassed knee-deep-in-data-international tech execs from Bank of America, Beeswax, MoPub...

Industry Contributor 9 Sep 2020 - 2 min read

Sorrell’s sideswipe at PR and gin-soaked lunches ignores the evolution

By Graham White, COO

During a crisis like this pandemic, communications people help brands navigate internal and external environments, which is...

Industry Contributor 2 Sep 2020 - 3 min read

Virtual health boom signals massive change: Coviu platfom shoots from 400 to 25,000 daily consults

By Tim Van Brugge, Head of Digital - Tonic Health Media

The accelerated digitisation of the patient journey presents opportunities to connect with and assist people - something that...