Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 20 Apr 2021 - 4 min read

This article is tweaked for this audience: our campaigns must do the same but automated creative from the machines not the fix

By Brett Dawson, CEO - Bohemia Group

Automated, or dynamic creative from the machines, where modular ads are created at page load speed based mostly on a few...

Industry Contributor 20 Apr 2021 - 6 min read

How to spot opportunities, watch for pitfalls and avoid hyperbole in the age of machine learning

By James Dixon, Chief Digital Officer - Atomic 212

Artificial intelligence (AI) and Machine Learning (ML) are shiny buzzwords in the marketing toolkit. But there are huge...

Industry Contributor 14 Apr 2021 - 3 min read

Seven sales boss: linear TV still carries clout but brands must utilise cross screen strategy to succeed

By Kurt Burnette, Chief Revenue Officer - Seven West Media

Seven's Chief Revenue Officer Kurt Burnette refutes the notion that one television model is being traded off for another, as...

Industry Contributor 14 Apr 2021 - 4 min read

Black data matters: My new phone camera has built-in bias against darker skin

By Maurice Riley, Chief Data Officer - Digitas Australia & New Zealand

When Digitas data boss Maurice Riley used his new phone's camera at an Easter lunch to take a picture of his partner and...

Industry Contributor 30 Mar 2021 - 2 min read

Why the digital marketing pendulum is swinging back to insourcing

By John Vlasakakis, Head of organic search - Next & Co

Hybrid digital marketing models are rising in popularity, but what happens next? If your digital marketing manager resigns,...

Industry Contributor 29 Mar 2021 - 4 min read

What the FLoC is happening with cookies? Marketers need to wise up, or explain why they are losing money to the board

By Andrea Martens, CEO - ADMA

Cookies are a proxy war for much bigger changes to the digital marketing landscape – and marketers could find themselves...

Industry Contributor 24 Mar 2021 - 3 min read

If desks could talk: The fish rots from the head

By Anna Cherry, Head of Strategy - Spark Foundry

The problem of sexism in advertising is symptomatic of a much deeper societal pandemic sweeping the country. We need to...

Industry Contributor 18 Mar 2021 -

Privacy wars – the fallout will be on marketers

By Luke Brown - CEO, Affinity

The wars now being waged under the banner of privacy between Google, Apple and Facebook are turning up the heat on brands and...

Industry Contributor 17 Mar 2021 - 3 min read

The cash controversy: Woolies counts the cost

By Harry Corsham - Partner, Town Square

So what happened last week with Woolworths cancelling its cashless store trial? Why the controversy? Didn’t cash go the same...