Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 8 Mar 2021 - 2 min read

Google's 'privacy pivot': here's the digital marketing tools set to be hit

By James Dixon, Co-Founder & Chief Digital Officer - Atomic 212°

Which digital marketing techniques are set for high impact as Google's third party cookie cull all but ends targeting...

Industry Contributor 8 Mar 2021 - 2 min read

What every marketer needs to learn from the meteoric rise of ‘buy now, pay later’

By Dan Monheit, Co-Founder - Hardhat

Behavioural economics biases propelled Australia’s ‘buy now pay later’ industry from start-up to mass enterprise in six years...

Industry Contributor 4 Mar 2021 - 4 min read

Tech giants and acquisitions: Can anything curb the Hungry Hippos' appetites?

By Leigh Terry - CEO, Asia Pacific, IPG Mediabrands

Between them, the FAMGA tech giants — Facebook, Amazon, Microsoft, Google, and Apple — have gobbled up more than 800...

Industry Contributor 24 Feb 2021 -

The three behavioural factors driving Clubhouse’s massive rise

By Bethanie Blanchard - Strategy Lead, Carat Melbourne

Clubhouse is the newest social platform to gain significant traction globally since TikTok, with 4 million downloads in just...

Industry Contributor 18 Feb 2021 - 4 min read

The data behind the desired: are influencers losing their influence?

By Daye Moffitt, Executive Director of Strategy - Landor

When everybody is an influencer, who do you work with? And with commoditisation, has this once hugely popular form of...

Industry Contributor 17 Feb 2021 - 3 min read

2021: Stop talking about brand purpose and start delivering better CX

By Stephen Barber, Brand Experience Director - FutureBrand Australia

Brand marketers creating purposeful brands need to venture beyond aspirational words and PowerPoint charts to prove that...

Industry Contributor 15 Feb 2021 - 3 min read

Ex-Hearts & Science digital chief turned e-commerce entrepreneur: Ten things I learned from my time in media

By Isabelle Dunn, Founder - PreppedFRESH

I’ve worked in media and marketing for more than 15 years, most recently as Chief Digital Officer at Hearts & Science. I...

Industry Contributor 11 Feb 2021 - 4 min read

Agencies and the ACCC: We're way beyond education and most advertisers don’t care anyway

By David Angell, Business Director - Trinity P3

The ACCC thinks marketers need to inform themselves about the role of agencies in the digital advertising supply chain. But...

Industry Contributor 10 Feb 2021 - 3 min read

Funding a safer internet: It’s time for adland to #StartTheChat

By Venessa Hunt, General Manager - ThinkPremiumDigital

The industry needs to consider the role it plays in an online ecosystem that can be a dangerous place for many. Before you...