Industry Contributor

Industry Contributor 21 Nov 2024 - 8 min read

Ritson's wrong, it’s time to step up ESG efforts: Advertisers must take responsibility for the impact of their media spend on society

By Simon Lawson - Managing Director | PHD Melbourne

PHD Melbourne boss Simon Lawson takes issue with Mark Ritson's suggestion that ESG is being sidelined by a political swing to the right. But he says advertisers and agencies are already failing on the 'S' part of environmental, social and governance – and shirking responsibility for the wider impact...

Industry Contributor 14 Nov 2024 - 5 min read

Forget AI – marketers’ confidence crisis is the industry’s biggest challenge

By Liam Loan-Lack - Fractional CMO

Marketers are suffering a confidence crisis – and it's easy to see why, says Liam Loan-Lack. They are lumped with all of the risk in driving future business revenues, and in a depressed market, that's a vulnerable position to be in. Meanwhile, the rules of the game are constantly changing. Is there...

Industry Contributor 12 Nov 2024 - 4 min read

Why generative AI won't replace proper PRs or journalists any time soon

By Dominic White - Account Director, Allison Australia and New Zealand

Generative AI will almost certainly replace PRs that largely email pitches and press releases and the pseudo journalists that copy, paste and publish them with, at best, a different headline and intro. But the algorithms cannot replace the contacts, back-channelling, horse trading and clandestine...

Industry Contributor Library

Industry Contributor 13 May 2021 - 4 min read

Let’s talk about sex and advertising

By Annie Little, Strategy Director - The Royals

For decades, advertising has used sex to sell everything from deodorant to denim jeans and every other unrelated product we...

Industry Contributor 13 May 2021 - 3 min read

Stop bashing VOZ, it'll be worth the wait... honest

By Sarah Keith, Managing Director - Involved Media

Leader of Australian media agency Involved Media, Sarah Keith, says the TV industry's favourite past-time of bashing cross...

Industry Contributor 6 May 2021 - 4 min read

Not all cookies crumble

By Kevin Nugegoda - Optimisation and Personalisation Tech Lead, The Lumery

Google's burning cookies – and the ad industry is up in arms. But if your martech strategy is using the right cookies, your...

Industry Contributor 4 May 2021 - 3 min read

Visual search: How do people see your brand?

By Dan Benton - Neo Media World

Dan Benton, GM of GroupM performance marketing agency Neo Media World, casts an eye over the vast opportunities for marketers...

Industry Contributor 28 Apr 2021 - 4 min read

Curated marketplaces bring new opportunities for buyers in 2021

By Erica Blakslee - Senior Account Director, Xandr

Curated marketplaces add another layer to the programmatic ad ecosystem. But that's no bad thing: they can bring buyers and...

Industry Contributor 27 Apr 2021 - 4 min read

Australia, the perpetual laggards in a booming e-commerce world?

By Nancy Lan, Managing Director - Starcom Sydney

Covid forced Australia to embrace the digital age, and condensed 15 years e-commerce growth into a single year. But even so,...

Industry Contributor 26 Apr 2021 - 4 min read

Data: It’s in the way that you use it (or why marketers may have a consent problem)

By Clay Gill, CEO - Matterkind

Matterkind CEO Clay Gill says marketers must quickly get to grips with a post-cookie world – and what looming regulation...

Industry Contributor 23 Apr 2021 - 5 min read

Is your creative culture kindergarten scribble?

By Karl Treacher, CEO - Brand Institute of Australia

I wrote a little piece about how the better marketers (and leaders) intuitively understand how limited Simon Sinek is – yes,...

Industry Contributor 23 Apr 2021 - 3 min read

Deliver the why, not just the what: How the insights business is changing

By James Jayesuria, Partner and Managing Director - Nature Research

Post-pandemic, insight providers are in high demand as brands attempt to to quickly adapt to a new environment. So how to get...