Generative AI (Gen AI) is reshaping industries at a breakneck pace, unlocking new efficiencies, driving innovation, and transforming how businesses operate. While startups are often seen as the fast-moving adopters of AI, it is large corporations that must play a critical role in leading the charge on Gen AI governance.
Three months back, Nike's share price nose-dived US$27.5 billion in a single day. John Donahue's grand plans to make the 60-year-old athleisure brand into a direct-to-consumer hadn't played out as he had imagined, and now, he's paid for it with his job. On October 13 he'll be replaced as CEO by former Nike stalwart Elliott Hill. Affinity CEO Luke Brown lays out the play-by-play of where it all went wrong, and what business leaders might stand to learn from Nike's mistakes.
In the words of AANA chief, Josh Faulks, this year’s AANA Reset event was designed to bring the biggest and most successful global campaigns to Australia to help inspire local marketing and media industry to better pursue growth. For those lacking big budgets and brand salience, or suffering economic fallout and tackling some of the other 4Ps of marketing (and a fifth – privacy), it can feel aspirational but less practical. But there were some useful lessons around what’s really going on with advertising and media under the surface of the big creative wins.
At 64, Michele O’Neill has gone full circle from the first women on a broadcast camera 40 years ago at Nine to an international advertising career and now back to Nine. Tales of Kerry Packer aside, she’s a “kid in a candy store” with her new gig.
Become part of the solution, not part of the problem, says Melissa Fein. Here’s what she has done to try and level-up inequality since becoming CEO at Initiative.
Women often have to work much harder to get equal recognition and work can become all-consuming. Getting the balance right is crucial, says Lou Barrett.
Michaela Michaut goes rogue to praise the contribution men have made in her career and challenge “women who rise but close the door behind them” to others.
Australia may have a world leading Covid strategy, but it’s completely failing to deal with the pandemic of inequality. Ask yourself what you’re going to do about it – and then do it, says Sunita Gloster. Gender equality 99.5 years from now is not an option.
This International Women’s Day seems different to previous years, says SMH Editor, Lisa Davies. As a nation, it feels like we are wrestling with a reckoning, a national acknowledgement of how women have been treated – and how and why that needs to change.
If you spent any time in the advertising scene in the ‘90s, then little of what follows will surprise. But when Amber Collins tells stories of her work life back then in adland to people who weren’t there, they look in disbelief. What she thought was normal then was completely wrong now. Here’s her 'journey of enlightenment'.
Fusing content, code, commercial nous and culture will be the real test for new Nine boss Mike Sneesby. Talk of Nine board rifts, questions around the future roles of publishing boss Chris Janz and marketing and local markets boss Lizzie Young – and the likelihood that sales boss Michael Stephenson is safe – is sideshow entertainment.
Before Facebook’s cut and run from news in Australia, the collective payout to Australian news publishers by Google and Facebook looked like it would land between $200m and $250m. Now it appears more like $150m and all from Google.