Independent digital agency, Digital Minds Group, has expanded its team with four new hires, following the addition of five new eCommerce clients to its roster.

The agency's Performance Creative division, launched in July, has seen increased demand from both current and new clients for a broader Creative and Content service.

Jerry Yu has joined the Performance Creative division, while Bansi Kaneria has been appointed as SEO Manager, having previously held senior roles across APAC. Casey Cameron and Emma Gawn have been appointed as Performance Managers. Both have experience in senior digital roles on both the agency and client side, in Sydney, London, Australia, and New Zealand.

Digital Minds Group's longstanding clients include Luxury Escapes, Cars Guide, The Gumtree Group, Challenger Financial, Ray White Projects, Blue Thumb, and Sydney Bridge Climb.

Lija Wilson, General Manager of Digital Minds Group, said, "2024 has been a very big year for us, both in terms of our people and client partner growth. The launch of our performance creative division earlier this year and our expanded offering in marketing and SEO in addition to our Integrated Media has enabled us to bring in many new skillsets to the team."

From left: Emma, Casey, Bansi and Jerry