Full-service digital marketing agency, The Pistol, has been appointed to manage the marketing strategy, media, creative, and web development for Australian start-up, NannyGranny. It's an expanded remit for The Pistol, which has been working with NannyGranny since its inception.

NannyGranny is a nationwide online network that connects experienced caregivers, known as 'Nanny Grannies', with families and individuals for household management. These 'household CEOs', typically female retirees, are looking to stay active and earn extra income. NannyGranny's services range from childcare and meal preparation to school drop-off/pick-up, elderly companionship, housekeeping, grocery shopping, and dog walking. The start-up has seen particular growth in Victoria, NSW, and Queensland.

"We feel incredibly lucky to have had The Pistol team with us on our start-up journey. From day one, the team embraced the NannyGranny concept, sharing our passion for building a community of women – literally - supporting women. The Pistol has remained agile as our start-up needs evolved, and since launching the business in June, the team have flexed to offer dev support, web analytics, comms deployment, and growth planning," said Paige Kilburn, co-Founder of NannyGranny.

The Pistol has recently won several new business contracts, including with Brandbank Group, Vitsoy, Riparide, and Decjuba. The agency's CEO, Jaime Nosworthy, expressed her excitement about working with NannyGranny.

"From the outset, we were impressed by Paige and Warren Kilburn’s entrepreneurial spirit. Our passion is working with pioneering businesses – people who are pushing the needle in their chosen field - and NannyGranny is a prime example of an innovative disruptor in the tech space," she said.

"We’re excited to help take the NannyGranny business to the next level – because, let’s face it, we could all do with a NannyGranny in our lives."

The appointment of The Pistol is effective immediately.