Matthew Winter, the former Principal Architect at Google Cloud, has been appointed as the new Head of Engineering at Prophet, an advanced Commercial Mix Modelling (CMM) platform. Winter brings over 24 years of experience in analytics, database, and cloud within sales engineering, solution architecture, and consultancy roles.

Before his tenure at Google, Winter served as a Senior Program Manager and Technical Specialist for Microsoft’s big data and analytics stack, Azure. He has also held positions with Servian, The Just Group, Medibank Private, Barclays Bank, Vodafone, and TNT.

Prophet, since its launch in March, has experienced rapid growth, attracting organisations in the retail, insurance, automotive, on-demand delivery, wagering, and cybersecurity industries. In its seed funding round, Prophet attracted $5 million investment from a roster of industry professionals, entrepreneurs, and elite athletes.

Winter's role will involve optimising Prophet’s existing data ingestion product and enabling Prophet’s customers to provide their organisational DNA for cloning with ease, security, and scale.

Prophet CEO and co-founder Jordan Taylor-Bartels said, “Prophet is a highly sophisticated intelligence system that takes the guesswork out of predicting the ROI on marketing spend. Matt’s expertise in data engineering and solution architecture will enable us to ingest critical organisational DNA, that is their data, into Prophet with world-class speed and precision.”

Taylor-Bartels further added, “Prophet’s cloning technology shifts the needle for CMOs and brands, allowing them to diagnose what is making marketing and the broader organisation tick; and enabling precise predictive intelligence to help forecast with foresight. Prophet brings greater confidence to marketing strategy and matches that to the tactical element of delivering them. We have software that is operational across broad organisational departments and accessible to all hierarchies and skill sets.”

Winter, expressing his excitement about joining Prophet, said, “I’ve worked in Australia’s technology field for more than 15 years, so I’ve had a front-row seat to some of the nation’s most innovative technical solutions, and Prophet’s offering is truly next level.” He further added, “Prophet has engineered a unique way to tackle the increasingly complex marketing landscape, using advanced mathematics and predictive intelligence. It’s forward-thinking and highly sophisticated – it’s a fantastic space to work in for someone who thrives on transformative, revolutionary technology.”

Prophet, based in Melbourne, was founded by former Hyperloop Global Marketing lead Jordan Taylor-Bartels and former Ogilvy and VMLY&R Commerce CEO Sean Taylor. The company’s development team includes talent from organisations including NASA, SpaceX, Linktree, WPP, Dentsu, and Deloitte.

Prophet recently appointed Hamish Morgan as its first COO. Morgan joined Prophet from Meta, where he headed marketing science for retail and e-commerce across ANZ. Winter’s appointment is effective immediately.