Melbourne-based Integrated Brand Agency, Scooter, has been appointed to the Bupa Agency Village, following a competitive pitch. This appointment strengthens Scooter's position as a key agency partner for Bupa across all its Australian businesses, including health insurance, dental, optical, hearing, and aged care.

In response to the win, Scooter has made strategic new hires. Olivia Gatt has joined the agency as Associate Creative Director and Matt Strutte has been appointed as Group Account Director. Both Olivia and Matt will play key roles in supporting Luke Carson, Executive Creative Director, and Pete Murphy, General Manager, in leading the Bupa account.

"We are incredibly proud to have the opportunity to further our partnership with Bupa. The new contract extend Scooter’s longstanding relationship with Bupa that has flourished over the past nine years. This is a true testament to our strong client relationships and our ability to offer innovative and impactful creative services that drive results for our clients," said Anna Hodgson, CEO of Scooter.

Alicia Rieniets, General Manager of Marketing at Bupa Health Services said: "We’re excited to extend our partnership with Scooter, whose innovative strategies and retail marketing expertise have helped drive a marketing transformation across the Bupa Health Services businesses. This has greatly assisted with the growth of our Bupa Optical and Bupa Dental businesses. Integrating Scooter into our new agency Village aligns with Bupa’s goal to be the most customer-centric health care provider, ensuring consistency and added value for our customers."

Scooter's relationship with Bupa has been ongoing for the past nine years. Scooter's other clients include Dulux Group, BMW, and Asahi.

"Our growth is a testament to the hard work, talent, and dedication of our team. With a newly appointed and dynamic, talented, and committed team further strengthening our agency offering, we’re really excited to continue delivering engaging, entertaining and effective world-class thinking and creativity for our clients," said Anna Hodgson, CEO of Scooter.