Since hurtling into the market in 2021, JOLT has been committed to leading the charge (pun intended!) in the digital out-of-home sector, constantly innovating to create new ways for advertisers to connect with our growing broadcast roadside and EV audiences – and along the way landing a number of industry firsts.

Spark Intelligence, our new industry-first data platform, is part of our commitment to revolutionise the digital out-of-home sector, fundamentally reshaping how out-of-home media is planned, traded and reported to provide seamless and effective out-of-home advertising solutions.

Out-of-home has traditionally been planned and traded in isolation from other channels leading to discrepancies in how to reach and measure the same audience across different media channels.

The JOLT network has been built and designed for audience-led planning and buying, eliminating the pain points brands and agencies experience and which qualifies impressions across all screens in JOLT’s ecosystem.

JOLT’s out-of-home network is now as easy to plan, trade, and report on as digital advertising channels, levelling the playing field for brands through advanced technology, data-driven insights, and flexibility.

For the first time, advertisers will be able to ensure every impression (and advertising dollar spent) is impactful, leveraging the platform’s accurate attribution and analytics offering for enhanced ROI and increased efficiency.

How does this happen? The answer is audience mobility. With a library of 18 million devices ingested into JOLT’s ecosystem we’re able to understand how audiences are exposed to our assets at scale, with the added benefit of being able to leverage JOLT’s first party data for advertising partners to engage across our digital channels.

How JOLT and Spark Intelligence streamline OOH

Efficient audience-led planning and trading: Spark intelligence leverages audience mobility, underpinned by 18 million audience devices, such as mobiles and tablets, to model demographic, behavioural, and location-based data, enabling advertisers to precisely identify and target audiences. Audience analytics are fused with JOLT’s unique first-party data for an unparalleled impressions-based approach to planning and buying across our network.

JOLT’s network was built based on standardised creative ratios: JOLT streamlines out-of-home with a simplified creative aspect ratio for maximum visibility. Fully digital and programmatically enabled, JOLT screens offer advertisers seamless, data-driven campaign execution and real-time adjustments.

Every phase – from planning to buying and measuring – is informed with a constant stream of audience data in real-time, allowing advertisers to reach the right audience at the right time, wherever they are.

Truly flexible programming: advertisers can optimise their campaigns in real time, ensuring greater impact and efficiency, comparable to digital platforms. Using insights from Spark Intelligence and our 100 per cent flexible tech stack, JOLT can meet requirements for both campaign metrics and audience. If brands want to own a time of day or dial-up different moments across our network, JOLT’s design has fluidity inbuilt.

Importantly, Spark Intelligence has audiences at its core. Using real-time audience data enables more effective and measurable campaigns that meaningfully connect with our high-value, engaged roadside and EV charging audiences.

Coupled with our rapidly growing DOOH network, JOLT also continues to grow its multi-channel advertising offering, with a first-to-market in-app advertising solution, and we recently added video and rich media ads to this suite of mobile advertising products to further drive engagement among JOLT’s high-value audiences.

It’s an exciting step for us as an organisation – and it’s just the beginning.

Electrifying cities, powering change

Spark Intelligence is the first offering under our powerful new brand positioning, ‘Spark Change’, as we continue to embrace our long-held future-focused, sustainable approach.

JOLT has pioneered innovation in the digital out-of-home and EV charging sectors, creating a rich omni-channel offering for advertisers, and a world-leading EV charging network for users – and we are always looking at what’s next.

Our mission has been to help facilitate a greener future – and driving the shift to wider EV ownership across Australia is a critical part of that goal. But the long-term growth in EV ownership is only possible with access to a broad-scale, fast, public charging network – and that’s where JOLT offers unique benefits to drivers and advertisers.

JOLT provides free charging for up to 50 kilometres of driving daily, saving EV drivers around $1,200 annually (a welcome relief as cost-of-living pressures continue), along with easy access to fast kerbside charging, which is often a barrier to EV ownership for renters or apartment dwellers. For advertisers this means a longer dwell time with an engaged audience.

We’re partnering with businesses, councils, transport authorities and governments across Australia and globally to not only roll-out additional EV charging stations, but expand our digital advertising network for a best-in-class experience for EV drivers and brands.

We believe that JOLT’s approach, and the launch of Spark Intelligence, positions us at the forefront of out-of-home advertising, electrifying cities, and empowering advertisers with the tools needed for success in an environmentally sustainable and data-driven future.

JOLT believes out-of-home should be an effortless transaction. Connecting with a brand’s audience shouldn’t be any different than other channels. Spark Intelligence and our development of this exciting new way of planning is only the beginning of the revolution in out-of-home.