The Seven Network has named former Deputy Editor of The West Australian Natalie Wolfe as the new Editor of its flagship digital product, 7NEWS.com.au.

In her new role, Wolfe will have editorial oversight of 7NEWS.com.au and will be responsible for driving digital growth and managing the website's editorial team, live news coverage, blogs, original journalism, lifestyle content, videos, podcasts, and digital and social content. She will report to Seven Network Director of News and Current Affairs and Seven West Media Editor-In-Chief, Anthony De Ceglie.

"Natalie is one of Australia's most exciting young leaders in the journalism profession. Her senior experience with news.com.au and the Daily Mail, coupled with her most recent role as Deputy Editor of The West Australian newspaper, make her a unique standout in the cross-platform space. I'm very excited about how Natalie will help drive 7NEWS.com.au into its next era as Australia's number one website for breaking news while fully harnessing all the broadcast video that Seven is so uniquely placed to deliver to Australians online," said De Ceglie.

During her time at The West Australian newspaper based in Perth, Wolfe steered the daily news agenda and oversaw the state's biggest-selling newspaper. Before The West Australian, Wolfe held a key senior editorial role for six years with News Corp Australia's news.com.au. She also worked in London with News Corp's national editorial team and was an assistant editor at Daily Mail Australia.

"I'm thrilled to be returning to Sydney to steer 7NEWS.com.au into this exciting next phase. I'm grateful for the opportunity to work alongside the 7NEWS leadership team as we evolve our digital-first future, and I can't wait to lead our incredibly talented online team as we break the big yarns and tell stories that matter utilising the full breadth of the network's media platforms," said Wolfe.