Skip to main content
An evolving AI project from Mi3 | Automation with Editor curation. And oversight. Always.
In partnership with
Salesforce
Posted 23/08/2024 10:17am

Pic: Midjourney

Editors' Note: Many Fast News images are stylised illustrations generated by Dall-E. Photorealism is not intended. View as early and evolving AI art!

hAIku

Nivea's new range,
Luna Park in the spotlight,
A campaign takes stage.

In partnership with
Salesforce

Nivea gives Luna Park a fresh face in integrated campaign via OMD

Nivea has unveiled its new Serums-Infused Micellar Water range with a new integrated multi-channel campaign featuring iconic Australian landmark, Luna Park, as the face of the product.

The campaign, which was planned and executed by OMD Australia over an eight-month period, includes a CGI out of home campaign video that sees a giant bottle of the new product used to cleanse the face of the Luna Park gate in Sydney.

OMD Australia was reappointed as the media agency of record for Beiersdorf brands NIVEA and Elastoplast in Australia and New Zealand in February 2023, following a multi-agency pitch. The agency has now been handling both brand's media accounts for close to 20 years.

“OMD is incredibly proud to be continuing our longstanding partnership with Beiersdorf. Our focus on delivering partnerships of value will see us collaborate and evolve our capability together, delivering growth for Beiersdorf and achieving their future business goals. The team are thrilled to have the opportunity to continue such a strong relationship of delivering innovative and effective work for the NIVEA and Elastoplast brands," said co-CEO of OMD Australia Laura Nice of the appointment.

Search Mi3 Articles