Tinder and Match Media Group have announced a strategic partnership with Campbell Pacific Media & Partners (CPM) in Australia. CPM will serve as the exclusive sales consultant in Australia for both Tinder and Match Media Group, driving advertising and paid partnerships on the Tinder platform.

Caroline Campbell, founder of CPM, brings over 20 years of experience in the Ad Tech/Digital Publisher Space to the table. She has previously worked with tech giants such as Microsoft, Yahoo, and AOL. Now, her company will work with Match Media Group to connect under-served buyers with the group for campaign activation.

CPM will also cater to clients and agencies based in Australia that require advertising partnerships with Tinder. The company aims to bridge the gap between potential advertisers and the dating platform, which has been downloaded over 630 million times and has led to over 97 billion matches. Tinder currently serves approximately 50 million users per month in 190 countries and in over 45 languages.

In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, 'It Starts with a Swipe™'. The campaign was a significant milestone for the dating app, demonstrating its potential as a platform for advertisers.

CPM was launched in November 2023 and says it has a mission to support, lead, and drive accelerated growth to innovative Ad Tech startups and blue-chip organisations across the APAC region. The company recently welcomed Olia McDonald as Country Manager, Australia. McDonald will be the main contact for all Tinder sales enquiries for Australia.

Caroline Campbell said, “The CPM team is absolutely thrilled to be working with Tinder and Match Media Group on this exciting opportunity in Australia. This is a business and platform that really excites us. Having met my own partner on Tinder and with 2 small children, I know the value of the platform for potential advertisers.”