Conversica, a provider of AI-powered Conversation Automation solutions, has announced what it describes as a significant upgrade to its Conversational AI platform.

The enhancements include new features that offer a hybrid approach to customising AI-powered messaging, balancing the necessary control and security for enterprises.

The updated Conversational AI platform now includes upgrades to conversation management with new flexible AI-supported customised messaging options. The revamped Conversation Editor allows users to leverage generative AI to create and adjust two-way email and SMS conversations in a controlled, secure, and accurate manner.

These new features provide a hybrid approach to customising AI-powered messaging, striking a balance between the control and security necessary for enterprises. The new UI enhancements offer a streamlined and flexible interface to leverage Conversica's proven AI conversations out of the box. Key features of the latest release include Flexible AI Messaging Modes, Rewrite with AI, and Streamlined UI.

Jim Kaskade, CEO of Conversica, said, "These changes to our conversation-building capabilities make Conversica’s solution the most flexible Conversational AI product available for revenue teams, enabling users to use GenAI but with the ability to build tailored, brand-specific conversations in the manner best suited to their unique needs. Instead of the “black box” of GenAI solutions today, Conversica puts ultimate control into the hands of the Marketer. This is the only brand-safe solution incorporating the most advanced GenAI capabilities on the market."

Conversica was awarded the Martech Breakthrough Award for Best Overall Conversational Marketing Solution 2024 and CIOReview’s Conversation Automation Solution of the Year. The company was also named a Leader in The Forrester Wave: Conversation Automation Solutions for B2B, Q1 2024.

Kaskade further added, "As Marketers navigate an increasingly competitive landscape within the AI community, these new features offer 100% control. No one wants to put their brand at risk with homegrown or off-the-shelf derivatives of ChatGPT." "It seems simple to leverage OpenAI, Gemini, or equivalent, but it only takes one mistake to lose brand trust and loyalty. Adaptability with precision controls is needed to create authentic, impactful customer interactions. Conversica's cutting-edge Conversation Automation AI technology empowers Marketers to drive engagement, build trust, and achieve their marketing goals with no risk to their brands."