Tamdhu Whisky has joined forces with bespoke tailor InStitchu to launch two pop-up whisky bars in Sydney and Melbourne for Father's Day.

The bars are situated at InStitchu’s flagship store on George Street in Sydney and the Lonsdale Street store in Melbourne.

Customers are offered a complimentary whisky tasting while having their custom-tailored suits fitted. The three-day event also provided customers the opportunity to purchase their own bottle with complimentary personalised engraving, which will be delivered free of charge in time for Father's Day.

In addition to the in-store experience, Tamdhu and InStitchu created an exclusive gift pack for media and influencers. The pack included a bottle of Tamdhu 12 Year Old Single Malt Scotch, an InStitchu linen pocket square, and expert-styling tips.

The brands are also running a social media giveaway, offering a chance to win a personalised engraved bottle of Tamdhu 12 Year Old Single Malt Scotch, an InStitchu pocket square, and a pack of custom tailored shirts for Father's Day.

"We really pride ourselves on quality that lasts, through a combination of old-world tailoring with the latest technology, so it’s important to work alongside like-minded premium brands. This is what made the partnership with Tamdhu Whisky a perfect fit, as both InStitchu and Tamdhu respect a meticulous approach towards their craft," said Head of Marketing at InStitchu, Rob O’Reilly.

The campaign was complemented with a media relations campaign, promoting both the in-store action and Father's Day gifting for Tamdhu 12 Year Old Single Malt Scotch, available exclusively at Dan Murphy's.