Flybuys has expanded its loyalty coalition, adding new partnerships with Coles-owned online pet store Swaggle and meal kit business QuiteLike.

It brings the number of partner brands in the Flybuys loyalty program to 23, with the joint venture between Wesfarmers and Coles now encompassing 9.5 million active members.

The new partnerships will mean that Flybuys members can earn points with every purchase on Swaggle and QuiteLike.

Head of Swaggle, Chad Burke, said: “We are thrilled to partner with Flybuys to bring added value to pet parents across Australia”.

Head of QuiteLike, Leigh Thomas, said: "Our lives are becoming busier, and planning and shopping for weekly dinners takes time, often leading to repetitive meals. QuiteLike is the meal kit for food lovers; our customers enjoy delicious food that celebrates Australia's cultural diversity. We reward your time, talent, and tastebuds. Our partnership with Flybuys helps to bring this vision to life".

Chief Member Experience Officer at Flybuys, Deidre Boyle, said: "We are delighted to welcome Swaggle and QuiteLike to the Flybuys program. These partnerships enable us to provide even more value to our members, making everyday experiences more rewarding, whilst helping Australians get more of what they value beyond the check-out.”