Experience innovation company, Valtech, has announced the appointment of Florian Pihs as Vice President of Growth and Prem Varatharajan as Vice President of Strategy & Consulting.

Florian Pihs brings over 20 years of industry experience to his new role, specialising in business transformation for global companies expanding into China and Chinese companies scaling globally. Pihs previously worked as the Global Client Partner for North China Digital Business Transformation at Publicis Sapient, where he led major accounts such as Nestle, P&G, and Mercedes. In his new role, Pihs will focus on creating a unified go-to-market strategy for APAC, aligning Valtech's offerings with the value delivered to clients.

"The opportunity to lead Valtech's growth journey in APAC is truly exciting," said Pihs. "This market has a huge potential for business transformation given its rapid digitalisation, making it fertile yet competitive for experience innovation. With Valtech’s ability to help businesses leap ahead through experiences that keep pace with shifts in customer expectations, it’s well-positioned to make a real difference in how businesses operate in APAC and how APAC customers experience the world."

Varatharajan, with over 15 years of experience spearheading multi-market transformation programs for Fortune 500 clients, will shape Valtech's 'Value Led Consulting' offering in the region and build a robust consulting practice to drive strong business outcomes for clients. His expertise spans technology, experience, and capabilities-led programs, demonstrated through his successful track record at Wunderman Thompson, Deloitte Digital, and Publicis Sapient.

"I am excited to join Valtech during a period of dynamic growth in APAC," said Varatharajan. "The company’s focus on value and experience-led transformation aligns perfectly with my own."

The appointments of Pihs and Varatharajan follow recent leadership hires for Valtech in APAC, including Ralf Zink as Chief Operating Officer, APMENA, and Shannon Dix as Managing Director, APAC. Valtech said its vision for a super region encompassing APAC and MENA underscores its commitment to transforming businesses and exceeding customer expectations through experience innovation.

"Combining Prem's strategic firepower with Florian's growth expertise creates a formidable force in the APAC landscape," says Patrick de Moustier, Managing Director APMENA at Valtech. "Their leadership will be instrumental in setting new standards for experience innovation and redefining best practices within APMENA."