Havas Media Network has promoted Rebecca Tos to the role of Managing Partner ANZ for Consumer Science & Analytics (CSA), ahead of the global data and technology consultancy's launch in the ANZ market.

Tos previously led Havas Media Market, which is now under the leadership of National Head of Partnerships and Adtech, Kevin Fernandes. In her new role, Tos will remain a part of the Havas Media Leadership team.

CSA is dedicated to helping clients understand and activate customer data to optimise growth. Tos will lead CSA’s launch in the ANZ market and support marketers to deliver high-value business solutions.

CEO of Havas Media Network, Virginia Hyland, said: "Rebecca is a rare talent within our industry with a sharp focused mind that can unpack and develop business solutions for clients with compelling results. Rebecca has successfully led and grown businesses in her previous roles of Managing Director, Merkle and CEO of Columbus. She more recently served in key Advisor roles to data and tech businesses across APAC. She will play a pivotal role working with our Havas Village agencies and our clients to support our continued global focus creating better ways to unlock insights and improve consumer experiences when engaging with companies, building data homes that connect audience movements and activate campaigns."

Since its launch in June 2023, CSA has expanded into 12 countries, with over 400 data scientists and engineers, and has implemented over 450 projects. Havas Media Network has scaled CSA globally to service clients’ consultation, technology, and data science needs. CSA has become a partner in developing a holistic view of marketing performance, servicing more than 300 clients around the world.

"Being a data native myself, working with a team who thrive on solving problems with data and technology each day, is a very rewarding space to be. Our partners truly value how we think and operate in their ecosystem, which at times is unique, complex and challenging. I’m particularly excited about the significant global investment we’re making to accelerate our capability even faster and being a part of that story," said Tos.

This news follows the recent announcement of the evolution to the Havas global strategy and a significant investment of $400 million EU into data, tech and AI. Havas has also announced the promotion of Alastair Baker to Chief Planning Officer locally, the appointment of Mitchell Long to Chief Strategy Officer, and the Havas Media acquisition of Hotglue.