Dentsu has reported a return to growth in the second quarter of 2024, but results for the APAC region continue to track down.

Globally, the Japanese Holdco saw a 0.2 per cent year-on-year improvement to organic revenues for the June quarter, driven by a higher client pitch win rate across all four regions in the year to date. The company has attributed the success to the strength on the One dentsu strategy, which has been driving unified wins across the group.

Japan was the best performing market, recording record historical high net revenues for the first half of 2024, with organic growth in the region up 2.1%.

APAC was at the other end, reporting a year-on-year decline of 6.6 per cent to net revenues in the second quarter. The results in the region reflected the continued impact of client losses in 2023, with Customer Transformation and Technology continuing to face challenging conditions due to client losses in Australia.

“Over the last six months, we have made decisive progress in aligning our people, brand, and market presence to strengthen our dentsu proposition. We have unlocked our collective power and potential by operating as One dentsu, which is beginning to show a positive impact on performance,” said dentsu Group President and Global CEO Hiroshi Igarashi.

“Our H1 net new media wins across Americas, EMEA and APAC are the highest for the past five half years and Japan has seen a recovery in pitch win rates. We can see the implementation of One dentsu is affecting positive change within our organization. We have accelerated the delivery of Integrated Growth Solutions at a global scale as One dentsu by expanding the Group's outstanding capabilities. We are expanding our BX (business transformation) practice globally, supporting client growth and transformation with our unique consulting approach.”

“This expansion will support our differentiated positioning by offering solutions to our clients at the convergence of marketing, technology and consulting. Clients continue to invest in marketing – seeing it as a driver for growth. Whilst we remain conscious of the less certain macro environment within which we are operating, with a less confident consumer, we believe clients are continuing to invest in innovation and marketing to drive volume growth within their businesses. Now more than ever clients need Integrated Growth Solutions, integration of data and media - One dentsu ensures we can create differentiated solutions for our clients to drive their business growth.”

The group reiterated its guidance of approximately 1 per cent organic growth.

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