Adrian Mills and Matt Lawson will exit Deloitte Digital and set up their own new independent agency from mid-September as the consulting giant shutters its advertising offerings.

Called ATime&Place, the new agency will continue to deliver high impact advertising work for top tier brands, including Deloitte. The change is being made as Deloitte Digital re-balances its offering portfolio to focus on core solutions including customer and brand strategy, integrated customer experience design, marketing technology implementation and marketing, sales and service transformation.

Mills and Lawson joined Deloitte Digital in 2017 from McCann and went on to establish the creative, brand and advertising services. Deloitte Digital went on to win multiple Cannes Lions and Agency of the Year awards.

Lawson has been the APAC chief creative officer for Deloitte Digital for five years, while Mills was partner for creative, brand and media.

Deloitte Digital leader Leon Doyle said: "While we might be saying goodbye to the advertising team, we're certainly not saying goodbye to creativity. Creativity will always remain part of the DNA of Deloitte and we're focused on continuing to push creativity to play a bigger role in the business transformation needs of our clients.

“We are so proud of the impact that Adrian, Matt and the team have had with our clients, and they have been integral to infusing a culture of creativity throughout the practice.”

Mills said: "Matt and I have been proud partners of Deloitte, and we look forward to proudly partnering with Deloitte in the future. It's a brilliant business doing important work."

Lawson said: "We're also thrilled to continue working with our incredible clients and wonderful team. To be shaping a brand new agency with so much experience is a rare opportunity that we embrace wholeheartedly. "