Audacia Audio, an audio advertising marketplace founded by former Spotify Director Kym Treasure, is leveraging artificial intelligence (AI) to scale audio ad production across the Asia-Pacific region.

The company has been supporting clients in the region to produce and monetise audio advertising campaigns in over 10 markets, a process that typically takes 10 days or more.

"At Audacia Audio we’ve found Wondercraft to be an indispensable partner in our audio advertising campaigns. Their intuitive interface simplifies the process of crafting professional audio adverts in any language. From copywriting to voice cloning, translation and background music selection, their tools provide unparalleled flexibility and quality. The technology has enabled us to create a quantity and quality of audio ads for clients we could not have come close to otherwise, so our clients can focus their energy and budgets on marketing and monetisation. Our clients have been excited and receptive to the power of this new technology to drive fast audio ad production and iteration for multiple international markets and customer segments,” said Treasure.

To speed up the production process and rapidly translate ads for multiple markets, Audacia is now utilising Wondercraft, a platform co-founded by former Acast COO Oskar Serrander and Plantir engineers Dimitris Nikolaou and Youssef Rizk. This has resulted in Listen Through Rates of up to 99% and has enabled the team to scale its creative output.

Wondercraft, dubbed the 'Canvas for Audio', enables brands and creative teams to script, voice, produce and translate studio-quality audio adverts in any language, simply by typing. The platform, which features hyper-realistic AI voices, music and sound mixing, a versatile AI script and ad copy assistant, and powerful audio translation tools, came out of Beta in February 2024 and is already being used by more than 40,000 storytellers, creatives, audio ad producers and brands.

“We’re obsessed about making audio production more accessible to the marketing and ad industry. What normally eats away at the media budget, takes weeks of feedback ping-pong, and only leaves the brand with a few ads to show for can now be done in a matter of minutes and hours and leave you with endless variations of copy, voices, music and languages to deploy your ad campaigns in multiple markets, tailored to multiple target audiences. I’m excited to enable brands and agencies to invest their time in developing amazing, creative concepts that drive results and help them with the rest: a fast, affordable, friction-free, studio-quality platform to make those ideas come alive. Audacia Audio was one of our earliest enterprise users and true pioneers in adopting AI to service their clients. We’re super impressed by Kym and her team’s work and excited to see the impact Wondercraft is having on their business and services," said Serrander.

In February 2024, Wondercraft announced a $3m Seed round led by Will Ventures, Y Combinator, Eleven Labs, Steven Bartlett and other angel investors.