Haymes Paint has appointed Spinach as its lead communications partner following a competitive pitch.

The brand was seeking a partner with strategic brand management skills and retail experience to help drive its business to its growing number of stores and stockists, and selected Spinach was chosen for its senior expertise, agility, and 'can-do' culture.

Established in 1935, Haymes Paint is available through more than 350 stockists across Australia, including 57 Haymes Paint Shops and 34 Paint Right stores. In an increasingly competitive category, the company was looking for a partner that could help enhance its brand presence and reach in the market.

"Spinach stood out for its breadth of experience across a range of capabilities and demonstrated admirable depth of thinking. The agency’s integrated approach and ability to deliver across multiple disciplines were key factors in our decision. With Spinach’s support, we’re confident we can further enhance the brand’s presence and reach," said Head of Marketing at Haymes Paint, Andrew Senyard.

Spinach will leverage its full suite of capabilities, including creative, strategy, design, as well as media planning and buying to support Haymes Paint. The first work from the partnership is expected to be released in the coming months.

"Haymes Paint is one of the great Aussie success stories. This partnership is a wonderful fit for us and a perfect opportunity to really stick it to ‘big paint’. We love a challenger brand and we’re champing at the bit to bring our whole-of-agency expertise to the table," said Spinach Executive Creative Director, Dom Megna.

Spinach's client portfolio also includes Drummond Golf, Jalna Dairy Foods, Transurban, Kogan, Baby Bunting, Bushman’s Repellent, Chens Foods, Black Swan Dips, and Homebuyers Centre.