Five by Five Global has appointed Mark Anderson as Managing Director for the agency's Australian business. He takes over the role from founder and incumbent MD Matt Lawton, who is moving into a global role within the parent company.

Anderson joins the business from Cheil Australia, where he spent the last eight years, most recently as Managing Director. During his tenure he led several campaigns and growth strategies that significantly boosted the agency's performance. Under Anderson's leadership, Cheil Australia grew from 18 to almost 90 people, increasing its revenue and industry recognition significantly.

"We are thrilled to welcome Mark to the Five by Five Global team," said Lawton, "His extensive experience and successful track record make him the perfect fit to lead our Australian operations. We are confident that his vision and expertise will help us continue to deliver exceptional results for our clients and drive our growth in the region."

Anderson's appointment comes at a pivotal time for Five by Five, which seeks to further enhance its service offerings in the Australian market, following recent business wins and a track record of success in tech, video games and financial services.

"I am absolutely thrilled to join Five by Five and to work with such a talented team," said Anderson. "I look forward to building on the agency's strong people-focused foundation and helping to drive innovation and growth for our existing, new and future clients. This is an exciting opportunity to shape the future of the agency and to contribute to its continued success."

Anderson said: "I knew the moment I met Matt and visited the office that this was a real unicorn of a position. There is such a strong sense of passion amongst the team, and you could tell the business truly puts people at the heart of every decision. People before profit and creativity over corporate agenda. Taking the reins from Matt and having the autonomy to shape and grow a boutique agency in the Australian market is both an exciting opportunity and absolute privilege."

Five by Five Global is an independent integrated agency with offices in London, Los Angeles and Sydney. Part of Lawton’s Communication Group, the agency was founded in Southampton, UK in 1979.