Innocean Australia has made series of key senior appointments spanning creative, strategic, content production, and media capabilities in a bid to enhance the agency's full-service offering and growth trajectory.

Nick Cole and Pat Allenby have joined the agency as Creative Directors to lead the Kia business. Both bring more than a decade of industry experience to the table, having previously worked at DDB Australia as senior creatives.

"After an extensive search I’m so excited to welcome Nick and Pat to Innocean Australia. We’ve promised them the chance to grow, a plethora of creative opportunities, and the chance to lead one of the most iconic brands in Australia. We’re all expecting big things, but I know Nick and Pat will more than live up to the hype and continue where the Kia ‘Tasman’ Ute campaign left off," said Executive Creative Director at Innocean Australia, Wesley Hawes.

Cole and Allenby said: "From the design of the cars to their rebrand and advertising, Kia has had our attention for a while – so when given the opportunity to lead the creative part of the account, our decision was easy. We’re very excited to join the team at Innocean and build upon the wonderful work that’s been done to date."

Elsewhere, Mirjam Grari has joined the strategy team as Director of Insights and Brand Experience, coming from insights consultancy Verve. Audrey Fitte-Umark has been appointed to the role of Media Client Director, having previously held a Client Director role at Carat, and Josh Bisset has joined Innocean as the Digital Content Creator, having previously held the same role at Eleven PR / TBWA.

"As the lines between media and creative continue to blur, it’s more important than ever for agencies like ours to embrace a truly collaborative approach to client challenges. Now, with the right mix of skills in house, we’re bringing strategy, channel planning and creative development into one cohesive process that underpins Innocean’s commitment to delivering bold, impactful and effective solutions; in other words, work that works. These pivotal appointments will be instrumental in enhancing our end-to-end capabilities and expanding our media offering at Innocean," said Innocean Chief Strategy Officer, Giorgia Butler.

All appointments are effective immediately, marking a new chapter for Innocean Australia as it continues to evolve its service offering in a rapidly changing industry landscape.