News Corp Australia has established a new Client Partnerships leadership team, bringing together eight key functions to provide a comprehensive, 360-degree experience for clients.

Aimed at delivering integrated campaign solutions across the News network, the move is part of the company's focus on data-led digital growth solutions and optimising resources to drive client growth.

Client Partnerships Managing Director Lou Barrett has made several strategic appointments to the team, including Cameron Curtis, who joins News Corp Australia in the newly created role of General Manager, Performance, Planning and Strategy.

Curtis brings over 20 years of experience in the media, advertising and tech industries, most recently leading the ANZ operation of cross-media audience measurement business Beatgrid. He will join the business in September.

Meanwhile Renee Sycamore, previously Executive General Manager of Newsamp, moves into the newly created role of General Manager, Client Growth and Experience. In her new role, she will develop and implement strategies that optimise the client journey, cultivating loyalty and fuelling business growth.

Also joining the team is Collingwood Football Club's Executive General Manager of Commercial and Membership, Ian Paterson. As announced in June, Paterson will join News Corp Australia as General Manager, Advertising Sales NSW in October.

Paterson will work closely with former Head of Agency VIC Natalie Grabe, who has been promoted to General Manager, Advertising Sales VIC, as well as Kelly Healy, who continues in her role as General Manager, Advertising Sales QLD, SA, WA.

Executive General Manager, Client Growth, Belinda MacPherson, takes on the newly created role of General Manager, SMB Growth and Marketplace. General Manager, Commercial Operations, Nathalie DelPierre moves into newly created role of General Manager, Client Delivery, Ad Tech & Programmatic, and Strategic Programs & Transformation Director Victoria Obee has been promoted to General Manager, Client Enablement and Operations.

"We now have one team who are the absolute best in the business and are committed to evolving our growth strategy. Having all of the key sales functions together allows us to better service our clients unique needs and craft tailored and integrated campaign solutions. Our clients are at the heart of everything we do and this new structure is critical as we look to the future and continue to expand our best-in-market offering," said Barrett.

The new structure and appointments reflect News Corp Australia's commitment to providing comprehensive and integrated campaign solutions for its clients, leveraging its network and resources to drive growth.