Cartology, the media business of Woolworths Group, is set to significantly expand its digital screen footprint across Australia thanks to a new partnership with Vicinity Centres.

Slated to commence in early 2024, the partnership will add more than 1100 small and large format retail out-of-home screens to Cartology's Shopper Screen Network across 57 retail destinations managed by the Australian retail property group. These include high-profile locations such as Chadstone, Chatswood Chase, Emporium Melbourne and Queens Plaza, as well as significant regional centres across Australia. Vicinity Centres sees over 400 million customer visits across its centre portfolio.

Cartology's Managing Director, Mike Tyquin, said the latest deal was built on the longstanding partnership Vicinity and Woolworths Group.

"Woolworths Supermarkets and BIG W stores play a critical role in the customer experience at many Vicinity centres and by extending the partnership to media, we add another dimension that connects brands with relevant customer audiences," he said. "Whether it is 1+ reach, targeted customer reach or proximity, we’ve got the right solution to drive impact for brands."

Vicinity Centres Group Director Customer and Asset management, Kirrily Lord, said it's excited to embark on the partnership with Cartology.

"The group's customer and retail media expertise as part of Woolworths Group is second to none and together, we can deliver a rich customer experience across our diverse portfolio," she said.

The partnership will see Cartology's total screen network increase to more than 5,300 digital screens.