TLC Healthcare, an Australian provider of integrated healthcare services, has launched a new digital platform in collaboration with Jaywing agency, Frank Digital.

The new platform is designed to improve customer experience, enhance web navigation, and streamline online data capture for better lead generation and customer follow-up.

Frank Digital was appointed to lead the redesign of TLC Healthcare's online presence. The new platform leverages TLC’s new HubSpot CRM platform and consolidates TLC Healthcare’s 35+ websites into a single, unified digital platform. The redesign involved a complete overhaul of the user experience (UX) and user interface (UI).

The new website aims to more effectively communicate TLC Healthcare’s mission and breadth of services. Animations have been added throughout the site to add personality to the brand. TLC Healthcare is looking to disrupt the aged care and healthcare space by co-locating owned and operated residential aged care, community medical centres, health clubs, early learning centres, registered training facilities and commercial cafés, across Melbourne and Geelong.

"Our collaboration with Frank Digital has resulted in a website that truly represents our vision of integrated healthcare services. The new site significantly improves how we connect with our clients and manage their needs, streamlining our processes and enhancing overall satisfaction. We are excited to launch this new platform and continue our journey of providing life-changing healthcare," said Matthew Mellor, CMO at TLC Healthcare.

Among the new additions are animations throughout the site to add personality to the brand.

"Our goal was to create a website for TLC Healthcare that not only reflects their comprehensive healthcare model, but also provides an exceptional user experience," said Matt Smartt, head of experience design at Frank Digital. "The new site is a testament to our team's dedication to deliver innovative design and technology."

Jaywing recently announced its launch in Asia, extending relationships with existing clients including Crocs, Sitecore, and New Balance. Jaywing will work with these clients in countries including Japan, Hong Kong, Taiwan, Singapore, and Malaysia, across creative, digital media, SEO, and content. Jaywing Plc is an integrated agency specialising in using Data Science to deliver marketing and risk solutions, operating in both the UK and Australia.

Frank Digital is a digital product and user-experience agency.